Direct Sales Manager

Direct Sales Manager Salary up to £51,000 per annum Cambridge and/or Homebased (UK) We are seeking an experienced and driven Direct Sales Manager to lead international and domestic student recruitment, with a strong focus on converting leads and applications for our OnCampus centres. This role will manage a global Direct Sales team and play a key part in shaping recruitment strategy, improving conversion rates, and delivering exceptional customer service to prospective students and their families. Key Responsibilities * Lead and manage the global Direct Sales team to deliver annual recruitment targets. * Drive conversion of enquiries, applications, and walk-ins through effective follow-up and consultative sales calls. * Work closely with Marketing to design and run recruitment campaigns across digital platforms. * Create and manage sales dashboards, reporting, and analytics to monitor performance. * Support the setup and maintenance of Lead Nurturing Marketing journeys, Segments, and Lead Scoring models with Marketing. * Oversee key sales technologies (e.g., Leedo, Twilio/Ciptex). * Develop a global network of feeder schools to build a strong pipeline of qualified leads. * Partner with Admissions to ensure efficient processing and high-quality service for prospective students. * Support compliance and visa processes for direct applicants. * Contribute to continuous improvement across the full student recruitment funnel. About You Essential: * Degree-level education (or equivalent). * Proven experience managing a B2C sales team. * Experience using CRM and marketing platforms (e.g., Dynamics 365, Dynamics for Marketing, Real Time Journeys etc.). * Target-driven, ambitious, and highly organised. * Strong consultative sales and communication skills. * Customer-focused, persuasive relationship builder. * A supportive and proactive team player and leader. Desirable: * Experience in international student recruitment. * Management experience. * Foreign language skills. * Understanding of digital marketing. Direct Sales Manager application closing date - 04/12/2025